BIGBOSS Rebranding of the Big Boss ice cream line from Kuban-Ice Cream. The legendary Ice Cream cone, beloved by many, has been released in large size. We have made a new packaging design - modern, bright, with accent on the brand and product. The font solution and the format of the title submission have been changed. The location of the product in the food zone is systematized with accent on the size of the Ice Cream cone. The slogan is made in the technique of manual lettering. The blue stripe against the background of different packaging colors has become a powerful unifying factor and highlights the products on the shelf in the refrigerator. The packaging details are easy to read, there are delicious details on it that you want to consider and there is an unbearable desire to try every taste!