Ice River is a conceptually new interpretation of the tradition of crafting premium-quality vodka. The crystal clarity of Altai rivers is reflected in the label’s color palette. Sky blue and azure establish a distinctive color code and define the all-important first impression. Inspired by the icy patterns of mountain rivers, the decorative elements convey that Ice River requires no accompaniment and is best served over ice, thanks to its uniquely refined and delicate taste profile. In this way, the energy of nature—its purity and strength—takes on a clear visual form in the design of Ice River. In 2026, the brand was recognized with awards at international competitions including Eurasia Spirits Drinks, Spirits Selection, and Prodexpo Moscow